'They have to create something for that user base that is going to make them willing to take that leap.'Īperture will be available in November for $499. 'The advantage for Apple is they could completely rethink the interface.' But that's also the challenge, Maher said.

However, analyst Kathleen Maher from Tiburon, Calif.-based Jon Peddie Research said she was impressed with Aperture and thought it represented an opportunity for Apple to attract some Photoshop users. 'There's been no software that does what Aperture does.' 'This is to do a whole different set of things,' Schiller said in an interview. That saves file space and protects the original.Īpple downplayed the competitive threat that Aperture potentially poses to Adobe's popular Photoshop software, describing it as 'complementary' to Photoshop. The application allows photographers to work easily with thousands of uncompressed RAW files and compare and edit the photos using a digital equivalent of a light table for sorting and a loupe for magnification.Īnother key feature is what Apple calls 'nondestructive image processing,' in which a master file is preserved and any edits stored merely as a list of changes.

Meanwhile, Apple pitched the photo software, called Aperture, as a way for professional photographers to regain tools lost in the move from film cameras to digital technology. 'With quad-core processing, a new PCI Express architecture and the fastest workstation card from Nvidia, the new Power Mac G5 Quad is the most powerful system we've ever made,' Philip Schiller, Apple's senior vice president of worldwide product marketing, said in a statement.

At a press event at Apple headquarters here, the company said all Power Macs will now feature dual-core chips and improved graphics cards. The new Power Mac G5 Quad has two 2.5GHz dual-core PowerPC G5 processors. We review Apple's M1 Ultra-powered Mac StudioĬan digital dollars be as anonymous as cash?ĬUPERTINO, Calif.-Adding to its steady stream of recently announced products, Apple Computer on Wednesday introduced new high-end photo processing software and upgraded its Power Mac desktop and PowerBook laptops.

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